Revenue leadership,
without the full-time hire.
Fractional sales leadership and strategic consulting for B2B tech and software companies. I build the commercial strategy, the process, and the team that carries it.
Maarten van der Lee — Fractional Head of Sales, consultant and coach. Available for engagements from August 2026.
Built for founders, CMOs and CROs who are serious about revenue.
Strategic account management
European tech entering the US market
Mid-market scaling
Three ways to work together
Engagements are scoped per company. Pricing on request.
Fractional Head of Sales
I step in as your sales leader for part of the week — owning targets, pipeline reviews and the team — while you scale toward a full-time hire.
Commercial strategy & go-to-market
A focused engagement to decide where revenue will come from and how you will capture it — then the operating design to make it real.
Coaching & team development
For sales leaders who want a sparring partner, and for teams — junior to senior — who need to win larger, more complex deals.
Twelve years building commercial teams that hold.
Largest Benelux deal closed, 2018
Commercial P&L owned
Leading sales organizations
I spent twelve years building and leading high-performance sales organizations in IT and telco consulting — designing commercial strategy, and closing the largest deals myself.
What sets my approach apart is that I think like an owner: what serves the business beyond the next quarter? That sometimes means unpopular calls, and it is where the real difference is made.
The rest is people-first. Stronger capabilities produce better numbers and happier professionals — that is what I did for four years at Team Rockstars IT, where productivity rose and attrition fell.
Now based in New York, working with European tech entering the US and mid-market companies scaling their commercial engine.
Let's talk about your revenue plan.
A free 30-minute intro call. No pitch — we look at where the commercial engine is stuck and whether I am the right person to help.