Three ways to work together.
Every engagement starts from the same question: where will revenue come from, and what is stopping it today. What follows depends on whether you need a leader, a plan, or a stronger team. Scoped per company; pricing on request.
Fractional Head of Sales
Typically 1–2 days a week, three months minimum.
I step in as your sales leader for part of the week — owning the number, running pipeline reviews, coaching the team — while you scale toward a full-time hire. You get senior leadership at the stage where a full-time CRO is not yet justified, and a clean handover when it is.
What I own
Right when
Commercial strategy & go-to-market
A defined project, typically six to ten weeks.
A focused engagement to decide where revenue will come from and how you will capture it. We work through segments, territories and accounts, then design the process and the operating rhythm that make the plan hold once I leave.
Deliverables
Right when
Coaching & team development
Ongoing, monthly or per programme.
For sales leaders who want an experienced sparring partner, and for teams — junior to senior — who need to win larger and more complex deals. Coaching is built on live opportunities, not role-play: we work the deals currently on your board.
Formats
Right when
The Sales Performance System.
A fractional Head of Sales operating model: playbooks, coaching and AI tools that make a sales team predictable.
Most sales teams do not miss because people are not trying. They miss because every rep works from a different definition of a good deal, the pipeline is full of opportunities nobody will close, and the number only becomes visible in the last week of the quarter.
The system replaces that with one standard, applied on live deals. Three parts, in order.
The Playbooks
There are eight playbooks. Together they cover the full commercial engine, from strategy to seller mindset. Each one names a specific failure, and leaves the team with something they use the following Monday.
Delivery. Each playbook runs as a live workshop, with a worksheet, AI tools and team roleplay built in. The work happens on the team's own live deals, not on theoretical cases.
The Coaching
A playbook read once changes nothing. Coaching makes the playbooks stick: reps apply them to their own pipeline under guidance until the new behavior is routine.
Self-Guided
Small teams, limited budget
10-Week Sales Sprint
Teams that need a reset or a new motion
Fractional Head of Sales
Companies without a senior sales leader
Typical coaching topics
The AI Tools
Between sessions, the standard has to be available at the moment a rep is preparing a call. AI Deal Coach is an assistant trained on the playbooks, the qualification framework and the team's own best deals. It works as an always-available co-pilot between coaching sessions.
Company brief, likely pains, AI maturity estimate, entry points
Discovery questions tailored to persona and company size
Deal scoring against the framework, with gaps flagged
Roleplay with realistic buyer personas (CFO, CTO, operations lead)
First drafts of business cases, proposals and follow-up emails
Stalled-deal analysis and suggested next steps
Call summaries converted into CRM notes
Reps learn to use AI without putting client trust at risk: no confidential data in public tools, every client-facing output gets human review, and the rep stays the voice of the relationship.
The playbooks set the standard, coaching makes it stick, and the AI tools make every rep faster between sessions.
Intro call
Thirty minutes, free. Where the commercial engine is stuck, and whether I am the right person for it.
Diagnosis
A short review of pipeline, process and team, with findings you can act on whether or not we continue.
Proposal
One of the three engagements above, scoped to your stage, with a fixed cadence and a defined end point.
Not sure which one fits?
That is what the intro call is for. Thirty minutes, no pitch.
Book an intro call